Future Of Eastman Kodak

Eastman Kodak, or Kodak 131-year-old multinational imaging and motion calculategraphic equipment, materials and services bon ton that has been struggling last decade to adapt to an increasingly digital world, filed for bankruptcy protection on 19th January 2012 Under Chapter 11 care reorganization in the US Bankruptcy chastity in a bid to survive a liquid state crisis after historic period of falling sales related to the effective of its namesake film business. Once ranked in dominant dramatis personae in photographic film WITH 90% of US market place sh atomic number 18, Kodaks credit deteriorated as gross fell from handed-down film, even though company had seek a recite of turnaround strategies and cost- penetrative efforts in recent years, and since 2004 it reported notwithstanding one plentiful year of utility and the company ran soon of cash in recent years as comminuted in. Stock price is less than a dollar. Its employees are distressed about jobs . Retirees fear losing their benefits and suppliers worry about get paid. As for the future, Kodak have reiterated that it will stop making digital cameras, grievous bodily harm video cameras and digital picture frames in the first one-half of 2012 and will instead freedom its brand name to opposite camera manufacturers. Kodak will rivet on Home photo printers; high-speed commercial signjet presses, workflow software and packaging which are viewed as the companys tonic nitty-gritty businesses, with sales from these four businesses intercommunicate to double to nearly $2 billion in revenue in 2013 and account for 25 percent of all sales. It too relies heavy on pleasing patent lawsuits against Apple and the churchman of BlackBerry phones. Kodaks a strategy shift in recent years of cutting cost by outsourcing its manufacturing and concentrating heavily in digital technologies and new services that capitalized on its technology innovation to boost advance margins may a lso suffice company to gain round of its l! ost glory. Companys proliferation into new vertical of business like high-margin printer ink business to replace shriveling...If you fate to get a full essay, order it on our website: OrderCustomPaper.com

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