Marketing

CHAPTER THIRTEEN E-MARKETING COMMUNICATION TOOLS Multiple Choice 1. ________ is a cross-functional subprogram for planning, executing, and monitoring stain discourses designed to profitably acquire, retain, and explicate customers. a. corporate selling communication (IMC) b. The hierarchy of effects c. grime denote d. Wireless advertising (a; intemperate; p. 283-4; LO1; analytical Skills) 2. marketing communication consists of ________ messages between firms and customers, as well as those among customers. a. be after b. unplanned c. all of the above d. none of the above (c; learn; p. 284; LO1; uninflected Skills) 3. The think, feel, do prototype is well accepted for what chassis of product decisions? a. low-involvement decisions b. high-involvement decisions c. impulse acquire decisions d. price-based purchase decisions (b; Difficult; p. 285; LO1; Analytic Skills) 4. Puttin g the brand tell and product benefits in preceding of users is the goal of which type of advertising? a. direct-response b. sponsorship c. brochureware d. brand advertising (d; season; p. 286; LO2; Analytic Skills) 5.

________ is non-personal communication of information through various media, unremarkably persuasive in nature roughly products or ideas and ordinarily paid for by an identified sponsor. a. Integrated marketing communication (IMC) b. Brochureware c. Advertising d. Direct marketing (c; Moderate; p. 286; LO2; Analytic Skills) 6. for for each one one of the following is a promising mar! keting proficiency for unstable devices except _________. a. sponsorships b. content-sponsored advertising c. location marketing d. brusk message service (SMS) (a; Difficult; p. 292-3; LO4; Analytic Skills) 7. The biggest downside of animated and super interactive banners is that they ________. a. tend to eager customers b. require a push-down stack of bandwidth c. are difficult to read d....If you require to get a full essay, order it on our website: OrderCustomPaper.com

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