Consultant

strategic MANAGEMENT [pic] [pic] facial expression of Strategic attention Date:29/04/2011 personal credit line: STRATEGIC MANAGEMENT Program: MASTER EN MANAGEMENT Y GESTIÃ"N DEL CAMBIO Professor:Dr. Thomas Kaffel Team members:Isabelle Fordea Nai Ziqi Rui Qin Israel López Hassina Hannat Enrique Roger NOUVELLES FRONTIERES baptismal font Discussion Questions: General question: What has made Nouvelles Frontieres so golden (from the late 60´s to the late 80´s) and wherefore it has performed closely of its competitors in the French market? Nouvelles Frontieres had a clearly defined market strategy based on organizing damnable value holidays combined with a risk taking office and sharp view of the tour operating industry. The company was restless of the evolution of tourism, noning that a new demand raised from damage conscious move aroundlers. This f act, in conjunction with the existing all overcapacity of the sector, moved airlines to deliver down their fares and offer discount prices. Air travel was not considered as luxury any longer, it became a necessity. From the beginning, Nouvelles Frontieres has simultaneously carried out(p) cardinal roles: tour operator and travel agency.

Having its own intercommunicate of agencies in France (and a few abroad) and implementing a computerized reservation dodge richly connected with agencies permitted Nouvelles Frontieres to be increase its competitiveness in prices in low speak to vacation market, function mo re effectively, reply more rapidly customer! s´ demands than other tour operators and travel agencies in France. The exclusivity and specialization of the distribution channel and network represents the most epoch-making competitive advantages. Nouvelles Frontieres´ exclusive distribution network was a spot factor dealing with airlines to obtain preferential fares on schedule flights. In localize to be more cost efficient and have higher degree of control over betroth flight business, Nouvelles Frontieres...If you want to get a in full essay, order it on our website: OrderCustomPaper.com

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